Search Engine Optimisation – SEO for small businesses

What is SEO and does it matter now that AI is everywhere?

SEO (Search Engine Optimisation) is about making sure your website is easy to find, understand and trust, by both people and search engines of all kinds.

While AI tools like ChatGPT, for example, are changing how results are shown, they still rely on well-structured, high-quality websites to get their information. In other words, SEO isn’t dead, it’s evolved.

Good SEO today helps your business appear in search results and in AI-generated answers, recommendations and featured snippets, so your website stays visible wherever people are searching.

What’s the difference between SEO, AEO and GEO and do you need all of them?

SEO helps your website show up in search results.
AEO (Answer Engine Optimisation) helps your content get chosen as the answer to a question.
GEO (Generative Engine Optimisation) helps your business be referenced or cited by AI tools.

The good news is that you don’t need to do these separately.

Clear, well-structured, helpful SEO content now supports all three, helping your website stay visible in search results, featured answers and AI-generated responses.

How do I get my business found on Google and AI search tools?

Being found online today isn’t just about ranking on Google — it’s about making sure your website is clear, helpful and trustworthy wherever people are searching, including Google’s AI results, featured answers and tools like ChatGPT.

For small businesses, this means focusing on strong foundations: well-written pages that explain what you do, who you help and where you’re based, supported by clear structure and consistent information. When your website answers real questions in plain English, it becomes easier for search engines and AI tools to understand, trust and recommend your business.

The good news is that you don’t need separate strategies for Google, AI or “answer engines”. Modern SEO brings these together — helping your business appear in search results, be chosen as the answer, and be referenced by AI-driven tools, all from the same well-optimised website.

What does SEO look like in practice for small businesses?

• Improving key pages (home, services, contact) so they clearly explain what you offer

• Writing content that answers the questions customers actually ask

• Making sure your location, services and details are consistent across your site

• Structuring content so it’s easy for people, Google and AI tools to understand

A good SEO strategy will include AEO and GEO but it is a changeable and challenging environment.

My flexible, affordable SEO packages have no ‘minimum’ sign up or long lengthy contracts. I tailor my SEO solutions to your unique business needs and budget and I can help you improve your online visibility without breaking the bank.

Starter SEO Package

This is the perfect solution for anyone who has just had a website built, or who has never had any SEO work done on their website.

3 months of SEO work to get your website up to scratch, which includes –

• Full website review to establish a base line and identify improvements to website.
• On page SEO for each page of website (up to 5 pages), adding keywords and tweaking any headlines/sub headings to include keywords.
• Ensuring Google Analytics/Search Console are in use and monitoring the site.
• Full enrolment of the site to my SEO software (for the duration of the work) to track any issues which may cause problems with rankings.
• Overview your websites’ backlink profile and identifying reputable directories to enrol in.

£270

Ongoing SEO Package

SEO is an ongoing concern for any business. Changes made by Google can negatively affect rankings, and there are always new businesses with new websites, entering the field so it’s important to make sure you are monitoring your site traffic and keeping up to date.

Ongoing SEO will include includes –

• Enrolment of the website into any necessary tools (IE SE Ranking/GT Metrix etc) where applicable and continuous monitoring/tracking of data received from such programs.
• On page SEO for each page of website, keeping up to date with changes in keywords and recommendation of any changes to text/headlines/sub headings.
• Ongoing monitoring of Google Analytics/Search Console.
• Enrolment and management of Google Business (maps) profile where applicable.
• Enrolment and monitoring of Bing Webmaster tools/Bing maps.
• Full enrolment of the site to my SEO software (for the duration of the work) to track any issues which may cause problems with rankings.
• Enrolment in reputable online directories and sites that will enhance your site visibility.
• Social media posts that will direct traffic to your website and enhance your visibility.

Up to 4 hours per month – £120*

Up to 5 hours per month – £150*

*There is no minimum contract, although I do recommend 3-4 months and work can be done on a month by month basis.

Backlink Profile

The backlink profile of your website is used by Google to rank the trust and authority of your website. The number of websites linking to your own content is becoming more and more important and it’s vital that good, reputable links are built in order to increase your domain and page trust.

The work on the backlink profile will include – 

• Enrolment of the website into specific tools that can monitor the backlink profile.
• Enrolment in reputable online directories and sites that will enhance your site visibility.
• Removal/disavowing toxic backlinks that can harm your site.

£90 per month*

*There is no minimum contract and work can be done on a month by month basis.